Tuesday, January 30, 2007

Inside out upside down

News International does magazines. Just not very well.

Today it pulled the rug on home style magazine Sunday Times Inside Out. The title never published an ABC and is thought to have struggled in a tough market. News International spent £6m on the launch marketing campaign alone with two million 28-page sample copies given away.

The Two weeks ago it pulled the plug on its project Dannii women's magazine…before it had even launched.

That title was due to launch last September, but a series of delays have meant the date has moved back several times.

This doesn't exactly bode well for News International's next magazine launch a rumoured weekly news, comment and analysis magazine that could draw on the editorial resources of The Times.

The company had registered the name Spectrum with the Patent Office and news analysis is thought to be the most likely route for the new magazine.

Still there has been some success it did win the contract to publish Sky Magazine…oh wait it won that from sister company BSkyB.

That said celebrity real life magazine Love It! recorded an initial ABC of 405,441 exceeding its 400,000 sales target.

There also meant to be a proposed Sunday Times-branded motoring title, but with star columnist Jeremy Clarkson involved with BBC Top Gear magazine that's not likely to happen anytime soon.

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