Thursday, January 25, 2007

Alas Wendy's

For a moment it looked like McCann Erickson had held onto the $400m Wendy's account.

Sadly, clearly proving that fast food is really bad for you this was just a sub-editor's error over Advertising Age, which sent out this breaking news at 18:23.

Wendy's $400 Million Creative Account Goes to McCann Erickson Unclear if Media Buying and Planning Will Also Move

By 18:46 it was all change as the US magazine had a change of heart and sent out this breaking news instead.

Wendy's $400 Million Creative Account Goes to Saatchi & Saatchi Unclear if Media Buying and Planning Will Also Move

New York (AdAge.com) -- Wendy's is moving its $400 million creative account from Interpublic's McCann Erickson to Publicis Groupe's Saatchi & Saatchi, according to executives familiar with the situation. It was unclear if media buying and planning, now at Universal McCann, will also move. The agencies either couldn't be reached or referred calls to the marketer. Wendy's CMO Ian Rowden declined to comment.

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