Tuesday, December 05, 2006

Viagra kids

US doctors think kids are seeing too many ads for Viagra, among other things.

No, seriously. A report on Reuters says children should be exposed to fewer television ads for anti-impotence drugs and more for birth control.

Who would have thunk it?

Having just sat through the long-running junk food ads debate in the UK, which has finally reached some sort of conclusion with tough restrictions (rightly) imposed on the purveyors of junk food, it’s strange reading about something like this on the other side of the Atlantic.

I know anti-impotence drugs like Viagra are advertised on US TV, but when on earth do they show them that children get to see them. Sensibly a pediatricians group is calling for erectile dysfunction drug ads not be shown until after 10pm, when fewer children are watching television.

It makes you wonder what kind of impact that kind of message could have on kids. Talk about extra anxiety. It's all very odd and its raises an interesting point about as to whether children should not only be shielded from the likes of junk food ads, but from advertising more generally.

The American Academy of Pediatrics is calling for limits to children's television viewing and access to the internet, as well as restrictions on how alcoholic beverage makers promote their products. All sounds sensible on the basis that inappropriate advertising contributes to many children's ills, from obesity to anorexia and to drinking too much alcohol.


"If we taught kids media literacy, you can essentially immunise kids against advertising,”"said Dr Victor C Strasburger, a pediatrician at the University of New Mexico in Albuquerque and the lead author of the statement.

1 Comments:

At 11:57 AM, Anonymous The Online Pixie said...

Kids seeing Viagra ads? This is a hard one to talk about...

 

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