Thursday, November 23, 2006

YouTube effect

CBS has seen a massive increase in viewers after it started posting clips on YouTube.

US TV network CBS only opened its channel on YouTube last month and has already racked up 30m viewers.

Incredible stuff, and it really shows you how powerful this site is. While the music firms such as EMI and Universal talk of suing, they should really be looking at what CBS is doing.

CBS has three of the top 25 most viewed videos this month, including clips from naval crime drama 'NCIS', 'Late Show with David Letterman', 'The Late Late Show with Craig Ferguson' and 'The Early Show'.

Letterman's 'Borat Meets David Letterman' posted more than 1m viewings alone. So take a look. If you take any more Borat that is.

On the back of the 'Letterman' clips being posted, CBS says that notable increases in ratings have been recorded for these programmes, in particular, 'Late Show with David Letterman', which has added 200,000 new viewers.

This is exactly the kind of stuff that ITV should be doing in the UK, its in the process of relaunching its website and CBS is really pointing the way forward to show how you can give stuff away, engage with your community and reap the benefit in viewers.


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