Friday, November 24, 2006

Userless content

This is quite surprising. Looks like there are still a few hiccups for media owners to sort out on their journey into the world of user generated content - namely lack of users.

Not entirely, it seems that blogs are going strong and people are coming forward to do them, its just the other bits.

From Newsnight editor, Peter Barron

A few weeks back we launched Oh My Newsnight, an invitation to make a short film for the programme to run early next year. Of course we're not alone in asking viewers to provide User Generated Content - these days everybody seems to be at it.

At least, lots of programmes, but I'm not so sure lots of users are.

We asked you to send us a film of around two minutes duration on any subject of your choice. And yes, we've had a few offerings so far, but very much of the YouTube "me and my cat" variety.

What's surprising is that while many viewers are prepared to sit down and create lengthy and thoughtful blogs about what we're doing on Newsnight - or what we should be doing - which will be read by about 50,000 hardened blog watchers, almost noone seems to want to commit those thoughts to video, with a potential audience of a million viewers.

So, this is last orders ladies and gentlemen. If you want to get your message across there is a short time left to get cracking with camera, webcam or mobile phone. If your message is you'd rather leave it to us, that's also fine.

Or maybe your view coincides with that of the Daily Show's Jon Stewart in this fabulous savaging of CNN's efforts in the field of User Generated Content.

Peter Barron is editor of Newsnight.

Hat tip Mark.


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