Tuesday, November 14, 2006

Letterman balls

Did Fallon get its award-winning idea for its much admired Sony Bravia ad from someone else?

This bit of video is flying around the web. It looks kind of familiar and it was done by David Letterman in San Francisco 10 years ago.

OK, it isn't exactly the same, it isn't set to music, but the genesis of the idea is there and both were shot in San Francisco.

The Letterman version is ran on 'The Late Show' in 1996. It wasn't just about balls, but melons as well. No, I'm not sure what that's about either.

It is, of course, only the first example, Apple was embroiled in a spat last year and before that the Honda 'cog' ad was at centre of rip-off debate over 1987 film after two Swiss artists considered legal action against the ground-breaking two-minute-long Honda 'cog' ad, complaining that it bears similarities to a 1987 short film.

According to a story in Creative Review at the time, Peter Fischli and David Weiss are concerned that the "cog" ad, created by Wieden+Kennedy London, bears a resemblance to their film 'Der Lauf Der Dinge'.

That spat echoed a dispute between Guinness and a filmmaker, Mehdi Norowzian, who claimed that the brewing giant's 1995 dancing ad ripped off a short film he had made.

Despite marked similarities between the Guinness spot, created by Dublin agency Ark, and Norowzian's film, the court ruled against the filmmaker, who ended up liable for costs.

Another artist, the Turner Prize-winning Gillian Turner, threatened to sue BMP DDB and Volkswagen over an ad she said ripped off her "signs" work.


At 1:58 PM, Anonymous richard said...

Really spoilt it for me. I mean I still hugely admire the work and the way it has given Sony back its mojo (and healthy sales) but you always hope that great creative work is original and it always takes the shine off when you realise someone saw a neat clip and decided to use it(remember flat eric). May be this will get better with youtube since there will be no hiding your inspiration.

At 5:19 PM, Blogger Mrs Belmot said...

You're right in MANY ways (Gordon, not Richard).

San Francisco: yes.
Rubber balls: yes.
Downhill: yes.
Music: yes.

Although you're wrong because this is not advertising anything. So does it win, or rather WHO wins? I think that's the real question here. I don't want to take sides but I will if I have to. Is anyone else angry and ready to take sides if they have to?

At 4:41 PM, Anonymous the online pixie said...

But then Gillian Turner was ripping off Bob Dylan in Don't Look Now wasn't she? That bit wher he holds up all the lyrics...

bloody postmodernism hey?

At 10:42 AM, Anonymous Anonymous said...

The "Gillian Turner" you're referring to is, I assume, Gillain Wearing?

I can sympathise with her wanting to sue. Her work was literally duplicated and churned out as an ad.

I also fail to see what that has to do with the Subterranean Homesick Blues footage in any capacity. They both involve card maybe?


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