Tuesday, November 14, 2006

KFC defence

Fast food is really bad for you, which is why KFC is warning people from space.

At least that's how I read it. A huge ad of Colonel Sanders outside Area 51 near Roswell, home of various space craft that the US government don't want you to know about or just lots of desert.

Either way, it’s a fitting choice to create a really big ad or 'astro-vertisement' as I like to call it (OK, that's not me) of Kentucky Fried Chicken's founder Colonel Sanders.

It's like a planetary warning telling passing little grey men to stay away from the planet Earthy because we're infected by junk food.

It could be seen by KFC as an act of penance for making and selling all of that disgusting crap and selling it on every street corner.

Hopefully passing interstellar vessels will see it and cancel any plans to say hello to pals at Area 51, invade or convene with John Travolta (a fan of KFC) and the rest of the Scientologists, who are waiting for Battlefield Earth to being for real... or something.

Seriously though, KFC has created the huge face in the desert as part of a worldwide redesign of the chain's restaurants and brand logo.

I don't know, what is it? It strikes me as odd to choose the desert to kick off your global rebranding.

In the rebrand, Sanders appears in a red cook's apron, rather than the iconic white suite jacket, as this gives KFC the "chance not only to make sure we stay relevant, but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef."

He was a chef? Well, they could at least tell us what he cooked.


At 1:43 PM, Anonymous Lads Mag Fan said...

But isn't this KFC 'astro-vertisement' just a copy of what FHM or one of the other lads mags did outside of Vegas last year....

At 1:46 PM, Blogger Gordon said...

Seems to be. Still can't waste an opportunity to knock kfc.


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