Tuesday, November 07, 2006

Female Beauty

People seem to have realised, courtesy of a Dove ad, over the weekend that female beauty is a con.

I could have you this (in a nice way of course) a long time ago. Who hasn't had the before and after experience. The after being at 7am and alcohol free. What that's just me? You're kidding.

Luckily it's the person that's inside that counts, you know, or something.

There's a big feature about this in The Times today where Mary Ann Sieghart gets The Dove treatment. Her conclusion, she looks better but feels fake. Fake's good right?

Anyway, we wrote about this on Brand Republic a couple of weeks ago. So if you haven't seen it take a look.

This is what we said when we made it ad of the week.

This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting, camera angles and image manipulation to create the illusion of beauty. The ad starts by focusing on a young woman's spotty face. She is then made up by stylists, has her hair done by hairdressers, is photographed under intense light, has her image manipulated by computer artists with her neck stretched, eyes lifted and face airbrushed. The image is then put on a billboard. The ad ends with the tagline "No wonder our perception of beauty is distorted. Take part in the Dove Beauty Workshop for Girls."


At 6:54 AM, Anonymous Anonymous said...

Now you can let the spoofs start coming in... like this one:


I think it's pretty funny.

At 4:48 PM, Anonymous the online puck said...

When forty winters shall besiege thy brow,
And dig deep trenches in thy beauty's field,
Thy youth's proud livery so gazed on now,
Will be a totter'd weed of small worth held:
Then being asked, where all thy beauty lies,
Where all the treasure of thy lusty days;
To say, within thine own deep sunken eyes,
Were an all-eating shame, and thriftless praise.
How much more praise deserv'd thy beauty's use,
If thou couldst answer 'This fair child of mine
Shall sum my count, and make my old excuse,'
Proving his beauty by succession thine!
This were to be new made when thou art old,
And see thy blood warm when thou feel'st it cold.

At 5:13 PM, Blogger Gordon said...

A bit of Shakespeare on a Thursday, such quality.


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