Tuesday, September 05, 2006

London papers

With Pete Doherty clearly having a word, a croc hunter and plenty of colour, thelondonpaper landed and ignited a local newspaper war.

I won't bang on about my personal penchant for London news on the front page of a London paper (oh wait, that's simply not true, I will), which resulted in both the newly arrived London Lite and fresh-looking thelondonpaper splashing with the death of crocodile hunter Steve Irwin.

It was a good story and the entertainment story of the day, but still.

That said, it did not detract from the colour-coded arrival of thelondonpaper with its easy-to-navigate, breezy pages of boxed pictures and upbeat stories.

There was much to like and really, more than anything, being a fly on the wall of the London Lite's Associated Newspaper headquarters would have been the thing to be yesterday.

What the thelondonpaper showed was that time and energy and gone into the design and layout, and solutions had been sought to how you deliver something new to Londoner's.

A lot of the elements of design have been seen before (lots from the world of women's magazines), but that is no bad thing, because it was gunning for a market, and audience, and wanted to make them feel at home in its pages.

That job seemed to have been achieved, while London Lite, as one commentator put it, was a regurgitation of previous efforts.

One last thing. Steve Irwin. We were sitting in the office chatting about this story at 8am on Monday morning, having read it online or heard it on the radio. And there it was at 4.30pm, a full working day later, on the front page of thelondonpaper and London Lite. Not a criticism, more an observation of the different speeds of different media. It just reminded me how fast the news cycle moves and how quickly we move on, which presents to anyone in print, London or elsewhere, a difficult challenge.


At 9:30 AM, Anonymous why just zone 1? said...

From the pictures i've seen thelondonpaper looks excellent, but thats the problem. If you're not in zone1 then you can't get hold of one. if it is to truely win this battle then they need to look to the rest of london, too.

At 10:09 AM, Anonymous pid said...

I actually thought it was quite good for a print title.

At 3:03 PM, Anonymous Anonymous said...

Londonist is on your case Gordon - http://www.londonist.com/archives/2006/09/and_the_winner_4.php

At 12:04 PM, Blogger Lost Boy said...

thelondonpaper's not bad at all. As you say yourself Gordon, it does annoy me, though, that there's scant London news in these so-called London papers. Locals splashing with a national story is not isolated to London, but at least on the interior there is local news with references to national. Standard, Lite and thelondonpaper, despite all their claims of being the only papers which know how Londonders think, don't seem to bother too much with the capital itself inless it's to invent ridiculous stories about people having sex in Canada Square or moaning about the tube.


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