Wednesday, August 09, 2006

When we roll

It's nine minutes long and its kind of dull – I'm talking about's Subway non-viral.

If you haven't seen it yet, and apparently 10,000 and counting have, take a look, but don't feel obliged to watch the whole thing. Nothing happens and it gets worse as it goes on.

Going to Work for SUBWAY: Part 1

Okay the back story is gets ready to pitch for Subway's interactive account and makes a video of a bunch of meetings where Americans show they know words like "zinger".

Along the way they harass people on the street, get a job making Subway sandwiches for a day and humiliate a Subway sandwich guy. Nice job.

They also say things like "If we roll, we roll big", and "Nobody got hurt. Nobody got fired. So I think it went pretty well."

They also keep calling it a viral, which it is clearly not. It's a corporate video. Who these 10,000 people who've watched it are I don't know.

But on the basis of this video would you give Agency the work? Oh be serious.

For the blonde diamond-ringed Agency exec bitching about salaries and saying the poor Hispanic sandwich guy probably earns more deserves a dumping from the pitchlist.

Some people out there think it's good. I guess some people are desperate for jobs in the agency world.


At 4:05 PM, Anonymous good 'un gordon said...

cutting, witty and accurate. you're a doll gordy

At 2:05 PM, Anonymous MarcusBrown said...

All of the above us correct. If you haven't seen the video...maybe you shouldn't bother.

Better efforts can be found here:

or here ('s mine)

At 2:17 PM, Anonymous Yusuf Chuku said...

Bugger, I've just watched it and have now added one more view to this uninteresting corporate video


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