Friday, August 25, 2006

Secret cappuccino

Starbucks has a secret cappuccino and apparently it’s not the only one.

This is what it is. There is at Starbucks a cappuccino that is not on the menu, but which you can buy all the same.

It's cheaper and apparently tastes better, but it is hidden. If you ask for it, staff will serve it.

According to a report on the BBC, while that sounds strange it is the way that many companies do business.

Apparently Starbucks claims it does not have room on the menu board for this cheaper drink. Frankly that sounds like froth.

It's called the "short cappuccino" and I imagine that soon it might be selling a few more.

Coffee Republic has a similar drink.

The reason for it the BBC says is simple. Starbucks like everyone else would love to rip you off 24/7, but knows it can't.

So instead it has this formula of different prices for different types of customer. The low "hidden" prices are for those regular customers who would otherwise shop somewhere else.

2 Comments:

At 2:12 PM, Anonymous Sav Michaelides said...

KFC also has a secret meal that doesn't appear on its menu boards. This is called the 'mini variety meal' which is comprised of one piece of chicken (thigh is my favourite), 2 hot wings and fries. At £1.99 it's probably the best value meal around and I have to limit myself to just one a week - watch those inches round the waist!

 
At 3:50 PM, Anonymous Anonymous said...

there's a secret ad format on BR too...

 

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