Wednesday, August 16, 2006

The Big One

'Fast Food Nation', I'm almost too squeamish to watch this one and I haven't eaten meat since 1989.

'Slacker' and 'Before Sunrise' director Richard Linklater's movie version of 'Fast Food Nation' is looking very good. It's from a script by Linklater and Eric Schlosser, who wrote the original book.

The burger company in the movie is called The Big One, but everyone knows who they are talking about.

If you haven't read it we've got a comment piece up on Brand Republic looking at how Mcdonald's is going to respond, the authors argue that a "kinder, gentler McDonald's" is emerging and one that is a lot more savvy about its brand, what it represents to customers and how far that allows it to stretch in its.

Okay, I'll believe that when I see it, but for a corporation that is more brand savvy it is really going to have to try harder than its panel of 'global celebrity' moms launched earlier this year. All nine of them.

And it really does need to do something a little more than this to throw off its low-paid and low-prospects McJob tag.


At 1:04 PM, Anonymous Ron McDonald said...

I'm not really Mcbothered by this but surely the key to sorting our this chain of restaurants is to do the basics well. How about making the eating environment nicer?

Get in Gordon Ramsay to do a 'Kitchen Nightmares' type situation.

At 11:18 AM, Anonymous Burger King said...

Flame grilled whoppers only £0.99 now at Burger King.

Have it your way at BK

At 9:26 AM, Anonymous the online pixie said...

no comment on posh's airbrushed arse then?


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