Wednesday, July 26, 2006

Rooney and Asda

No real surprise that Asda has ended its partnership with Wayne Rooney. He had a crap World Cup and should have stayed at home.

In the end, Asda went with Michael Owen. They had the personality-free zone running around the store in some of the most uninspiring football-related ads of the summer.

My general feeling is that if you are supermarket don't sign a footballer. They're not a good fit. None of them.

Even more so, why would you sign Rooney? He's a star on the pitch (when he's not stamping on people), but off it he's a 20-year-old potato head with a penchant for old-age hookers.

Think of the best supermarket ads. None of them use sports stars. Tesco ads are simple, short and perfectly formed. Waitrose is another and the M&S ads are a star turn. They're all about the food or the product.

Then there's Sainsbury's and Jamie Oliver also continue work very nicely. They have the feel of mini bites (no pun intended) of food programming.

And even years after being in the spotlight, Oliver is still a pretty likeable cheeky chappy who appeals to both men and women. He's also there for a reason.

He's not just famous and photogenic, he is a foodie and has a strong link and reason for being there.

Does anyone think that Rooney knows his way to the kitchen? His new £3m eight-bedroom home is reported to have (as well a three-car garage, pink-tiled swimming pool, gym, sun deck, conservatory, home cinema with life-size cut-outs of John Wayne, matching his 'n' hers bathrooms, a games room)a kitchen said to be as big as a tennis court.

But whether he and Coleen can find their way to it and do something in it is something else. They could probably hire Gordon Ramsay and turn it into a TV show... oh wait they already did.


At 12:22 PM, Anonymous non footy fan said...

I'm sure he and Coleen could do some 'roasting' in their new kitchen.....

At 3:33 PM, Anonymous Kenny 'they killed me' Dalgleeeeash said...

The thing is, had he been pictured in a white suit, in front of a white roller, with his fingers crossed THEN he'd have been a more successful signing...

Speaking of signing: anyone think Cole is seriously overpriced at 2-30 million?

At 3:44 PM, Anonymous Anonymous said...


At 4:01 PM, Anonymous Anonymous said...

Why are you talking about rubbish stories like this?


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