Thursday, July 13, 2006

Red Brick Road

If the Red Brick Road wins the £5m Guardian advertising account, as it is being tipped to do, it will cement an outstanding beginning for Sir Frank Lowe's agency.

Something of a shame to see DDB lose the account as it has done some good work for the paper over the last five years.

It handled the Guardian's transformation very well (as did the paper itself, talking of genuine groundbreaking newspaper transformations) and it was an account coveted by the agency.

The Guardian newspaper ad account has always been different to other newspaper accounts. It isn't just a newspaper for the agency, but also (I think) a reflection of wider values.

It is also a client that has over the years worked with its agencies to produce challenging work, which is always something to be applauded.

With DDB losing Paul Hammersley and David Hackworthy, the Guardian seemed to lose patience with DDB and called time on the relationship.

Breaking is up is always hard to do, but maybe it’s not really a proper break if the paper follows the dynamic duo to their new agency The Red Brick Road.

The shortlist is down to The Red Brick Road and Wieden & Kennedy. Maybe Wieden wills surprise us all, but after The Red Brick Road last week took the £40m global Heineken business, it looks like the road might well lead to Farringdon.

3 Comments:

At 9:12 AM, Anonymous neil christie said...

Should we just pack it in now then?

 
At 3:49 PM, Anonymous Anonymous said...

yes neil you should

 
At 11:01 PM, Anonymous neil christie said...

Well, since we won it, I'm glad we didn't just give up. Goes to show that The Guardian lives up to its values of balance and fairness, in pitches as in reporting. Nice to see that our friend 'anonymous' was not so confident of the outcome as to put his name to his comment. Sweet.

 

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