Wednesday, July 26, 2006

And another one bites the print dust

It's a digital teen life. A couple of months after ElleGirl went, another US teen title, Teen People, has been closed with Time Inc putting it all online.

The eight-year-old Teen People has been dubbed a pioneer in the teenage market by the New York Times when it was founded in 1998, but the market has changed so dramatically in that time that it no longer has a place.

The magazine has been closed with about 50 jobs lost, with owner Time Inc saying it would continue the magazine online at teenpeople.com.

Teen People did a lot of celebrity news and as a monthly, teenagers were getting all the celebrity gossip news they wanted weekly or even daily online.

You only have to look at the UK market and the story is similar. The weeklies and online flourishing when it comes to gossip.

The same is true in the US where People magazine, Teen People's weekly parent, has a weekly circulation of 3.7m.

In April, Hachette Filipacchi did the same thing. It closed the US print edition of ElleGirl magazine, which is distributed in the UK, in favour of investing in digital media versions of ElleGirl.

After the UK version of the title was closed last autumn, Hachette increased the distribution of the US version of the magazine. The company is redesigning ElleGirl.com and expanding its content and staff.

Although rival Teen Vogue is still going it is planning a new website, which is scheduled to start within a year. That soon.

The problem is, according to Dan Capell, editor of Capell’s Circulation Report, the fast turnover of readers. Magazines are having a tough time hanging onto them.

"Kids sign up for it at 15 and don’t want it at 17, and that means a tremendous turnover. So unless you sell a lot of ads, you’re in trouble," Capell told the NY Times.

10 Comments:

At 11:06 AM, Anonymous The Online Elvis said...

Yet again the digital epidemic strikes and another print title doubles up, falls over and dies.

 
At 11:20 AM, Anonymous Anonymous said...

why don't you talk about big brother anymore gordon?

AND

surely you could comment about Pierce Brosnan as the new face of aquascutum too...

AAAAND

what about Rooney being dropped by Asda- surely you have something to say on this?

AAAAND this week is the last TOTP ever- surely you have a commment?

AAAAAAAAAND what about the online campaign to get the hoff to number one in the charts? Surely this is testament to the power of the web...

 
At 12:03 PM, Blogger Gordon said...

Big Brother, all I can think to say is: please stop. It isn't funny and besides I'm not watching. I've got a mini DVD addiction to 'Prison Break' going on.

 
At 3:30 PM, Anonymous PID said...

You're right actually, it IS terrible television. 'Prison Break' is v good- have you seen 'Over there' yet? Great US tv show about soliders in Iraq- was pulled midway through first season because of a public outcry at the realism of it all. Worth a punt definitely.

Good to see you doing the Rooney story. Surely you can be tempted to do something on The Hoff though....

 
At 3:36 PM, Blogger Gordon said...

Never seen Over There, didn't Sky show it? Who has the time.

When it comes to the Hoff you are on your own.

 
At 3:39 PM, Anonymous pid said...

It's a good show, check it out.

C'mon you know The Hoff is the sort of celeb that really ought to be the face of Asda. He's a legend.

 
At 3:43 PM, Anonymous the prince of print said...

I think the most fascinating thing about The Hoff has been the way his 'career' has been totally rejuvinated by the interweb. Without the net, fans of kitsch irony would never have been able to promote him so heavily. If the guy DOES have a hit single of the back of the campaign, it'll be testament to the power of online. That sort of thing would never have happened ten, even five years ago.

 
At 3:46 PM, Blogger Gordon said...

Surely this shows the dangers that are present online as well. Hoff is sitting there at home rubbing his sandy hands together. There could still be time to launch a counter campaign, stopthehoff.com.

 
At 3:50 PM, Anonymous Nicky Clarke said...

Don't you dare start such a campaign. The Hoff has friends in high places Gordon...

Ever noticed the similarity in the size of the hoff's hair with that of hezza? Be warned...

 
At 3:59 PM, Anonymous private aaaaii? said...

So farewell then
Teen People
I never read your fine publication
And
By the sounds of it
No other bugger did either.

People will read again
Maybe not today
Maybe not tomorrow
Maybe not when they're teenages
But
They will
Read
Again.

 

Post a Comment

Links to this post:

Create a Link

<< Home