Wednesday, June 21, 2006

Nike under fire

Personally, I love the Wayne Rooney Cross of St George Nike poster in all its visceral glory, but others it seems are less impressed.

You must have seen it by now, Rooney white as a snowman, arms outstretched, painted in a bloody red cross. It's angry and striking, something primeval about it.

But already numerous complaints have come in about the Wieden & Kennedy-created ad.

Spoilsport peacenik Labour MP Stephen Pound has called the ad "truly horrible".

"This is such a horrible image and is so horribly war-like that it can only be described as Nike being crass, offensive and insensitive as they try to hitch poor old Rooney to their commercial bandwagon."

Some of that might be true, but sometime just accept that a striking image is what it is: a great ad.

In a World Cup that that has produced a sea of sameness in terms of advertising, the Rooney ad is one that stands out..

Anyway Pounds, parliamentary private secretary to Hazel Blears, is known as some thing of a rent-a-quote, but according to The Times today that belittles his talent in this area: he is at least Lease-a-Quote.

Bizarrely, Pounds go on to say that Rooney should be wearing Adidas (what’s he talking about, Umbro supplies the England kit). Not sure what that's about, but Pounds also does the obvious and links it to the crucifixion. Oh yawn.

Pound is, of course, not the only one. Various religious figures have thrown their change into the mix.

Reverend Rod Thomas of the Church of England evangelical reform group calls it disturbing and again calls up its similarity to the crucifixion. They're might be a case for that, but Rooney is head up and mouth open shouting. It's all defiance and no submission and the point is that is how he celebrates scoring. Maybe Pounds should watch the odd game. Posted by Picasa


At 2:09 PM, Anonymous Anonymous said...

What.Ever. So not interested.

At 4:32 PM, Anonymous Anonymous said...

I'm forver blowing bubbles,
pretty bubbles in the air....

At 5:14 PM, Anonymous Anonymous said...



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