Tuesday, June 06, 2006

Marketing ploy

It's D-Day, or rather national 6.06.06 marketing ploy day.

I'm disappointed by how few examples I've been able to find so far of companies using the quirky date format that happily comes around every hundred years.

There is, of course, the remake of scary devil child movie 'The Omen', which its makers have been relentlessly pushing for the last couple of months hoping that the fortuitous number of the beast date will make up for the total lack of ideas in the shot-by-shot remake of the 70s hokum.

Audi has added a couple of extra sixes to a press ad for its Audi S6. Oh to be a copywriter.

So far possibly the lamest press release of the day to shameless cash in on 666:

Press Release: Day of Biblical Proportions Has Finally Arrived June 6, 2006: D Day

Monday June 5, 6:59 pm ET

A Day to Announce the Coming of…ONCOR Entertainment's Battle Against Autism''

OK... the battle with autism. Quite shameless.

Eurovision winners Finnish metal band Lordi, who surely won for their costumes and nothing else, release their -winning song 'Hard Rock Hallelujah' today although sadly the group claims they have "no links whatsoever" with Satanism.

Luckily for them, their marketing people do.

In the States, right-winger Ann Coulter uses today to release her latest book, ‘Godless: The Church of Liberalism’. I know those liberals with their touchy feely pluralism and...

Not to be left out, bookmakers are offering odds of 100,000 to 1 that the world will end on "Apocalypse Tuesday", although I'm not sure how you will collect on that one exactly.

On a non-marketing front it is also the 62nd anniversary of D-Day and the start of the battle to liberate Europe. So if you've donated nothing to charity this year head over to the Royal British Legion, which has jut launched its 2006 Poppy Support Campaign.


At 10:23 AM, Anonymous no body puts baby in the corner said...

I don't know about Apocalypse Tuesday but today is Orange Wednesday. I love those crazy ads in the cinema for that!


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