Thursday, June 08, 2006

Farewell CHJM

What relief. Claydon Heeley Jones Mason has rebranded as Claydon Heeley. We can't tell you how pleased we were to hear this one.

One of the things about writing about the agency world is that you often spend what seems like hours typing the elongated agency names.

Granted, that Claydon Heeley Jones Mason wasn't quite the sadly renamed Messner Vetere Berger McNamee Schmetterer/Euro RSCG, but it was close. Just another merger was all it would have taken.

To save time, we would always shorten the agency to CHJM. The agency would always complain.

"We're not know as CHJM…we're Claydon Heeley Jones Mason."
"But your initials are CHJM?"
"We're not known as CHJM."

Cut down to a more manageable Claydon Heeley, that's a massive two word saving a day.

It's a big relief to all those covering the industry that the new agency name trend opts for the trendy one word monikers such as Mother and Naked.

Now if Miles Calcraft Briginshaw Duffy could just lose a couple of words that would be perfect.


At 2:34 PM, Anonymous Tarquin Damian Rochester Florence Jones the 2nd of North Devonshire said...

I'm sure the fact you kept getting their name wrong was the primary driver for them renaming themselves.

Give yourself a pat on the back dear boy

At 12:34 PM, Anonymous Paul Ian Daniels said...

I agree with Tarquin. What I hate about long names is the way all the initials can add up to spell something unfortunate.


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