Monday, June 26, 2006

Bravia hole

What a shocker. Nothing for Sony Bravia at Cannes after being tipped for the big prize, which was surprisingly taken by Abbott Mead Vickers BBDO for Guinness.

Fallon London's "balls" spot for Sony Bravia had been talked of as a possible winner of the Film Grand Prix on Saturday at the 2006 Cannes Lions, but in the end not even a consolation Gold, Silver or Bronze. Nothing at all.

Shame, I really liked that, it was a visual feast with a great score. It was one of those ads that you could quite easily watch time after time and not tire of it.

I know opinion was divided (failing to win at the British Television Advertising Awards or the US One Show and Clios), that some were indifferent to its charms, clearly more so than first imagined.

The Guinness spot on the over hand, while a nice ad, wasn't a Grand Prix winner. It was the safe and easy choice. An ad that came from a long line of outstanding work, but wasn't outstanding itself.

Still shouldn't grumble. A good win for the UK market with Golds for the Wieden&Kennedy's Honda 'Choir' ad and Lowe's ice skating priests for Stella Artois and silver for AMV work for Wrigley’s.

Some people, it seems, really don't like their balls.


At 7:27 PM, Anonymous Anonymous said...

Sony 'Balls" received a Gold Clio.

At 3:47 PM, Anonymous Anonymous said...

It got a Gold Lion, in the Film category, under 'Best use of music'. Surprised you didn't know that Gordo...

At 3:56 PM, Blogger Gordon said...

I did know and it is great music, but that's like winning an Oscar for stunt work. Who cares.

At 12:22 PM, Anonymous Anonymous said...

the stuntmen

At 12:25 PM, Blogger Gordon said...

True, go stuntment.

At 4:25 PM, Anonymous Mister T said...

Hear hear. Apart from The Fall Guy all those years ago, there's not been much in the way of recognition for Stuntmen.

At 4:26 PM, Anonymous David 'suddenly got time on my hands' Beckham said...

Did the new Becks ad win anything? That's amazing use of music!


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