Thursday, May 18, 2006

Ready Beanz

Heinz must be getting desperate with Branston biting into its market. That can be the only reason for launching ready made beanz on toast?

The new snacks come foil wrapped and are toasted in 60 seconds. You know, sort of like Kellogg Pop Tarts and presumably just as tasty.

Apparently, Heinz has also worked out just how many beans are needed to stop the sauce leaking out and knackering your toaster. I imagine the answer is not very many.

Heinz has tried various product innovations before. There was the horrendous idea of the Beans Pizza. I don't know if this is still around, but bizarrely I just found someone waxing lyrical about them on market research site Ciao!.

Where the someone describes them as "one of the greatest food combinations ever". That's just plain weird.

I digress, the point is beans on toast is a fantastic snack. Student or no not. Personally beans on toast with cheese, but its been years since I tried either.

If you're struggling to remember how it's done and its been a while since you enjoyed this snack. The Sun has handily provided a reminder guide to making beans on toast.


At 11:42 AM, Anonymous Anonymous said...

well it proves heinz are not has beans...

sorry someone had to do it

At 12:13 PM, Anonymous Anonymous said...

It is one of the greatest combinations ever. When I think of the great pairings of the last century; Burton and Taylor, Laurel and Hardy, Hitler and Eva Braun- beans on toast is always there too.

At 12:49 PM, Blogger Stephen Newton said...

I think it's worth mentioning that the story first broke in the FT, where the man from Heinz explained they were looking for new applications for Baked Beans... hence beans on toast.

The Sun recipe is problematic. They tell you to buy beans, but not bread! They say 'cook beans,' but how?

I'm in a terrible state, trying to get some lunch.

At 1:00 PM, Anonymous Anonymous said...

beans on toast not sunday roast
thats how i like my meals
with cheese or not its no big deal
but this blog makes me squeal.

At 3:13 PM, Blogger Gordon said...

It's a good point about the Sun and not telling its readers to buy bread. There might now be lots of people wondering why their haute bean cuisine cooking went wrong.

At 4:11 PM, Anonymous gordon said...

should i start writing poems too?


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