Friday, May 12, 2006

Perve & Oggle

P&O, judging by a new World Cup viral, seems to stand for Perve & Ogle or at least that's the impression you get after watching this shameless piece of sexist nonsense.

A bunch of models in crop tops and knickers squeeze into a VW Camper van with close-ups and action replays (it's weakly football-related) on backsides and busts.

There is a lame voice over with such lines as "there's no doubt about the fitness of the squad...(geddit?)" and on it goes.

The 60-second viral has been created by Designate ("the travel, tourism and leisure specialist communications agency") as part of P&O's drive to "put the fun back into ferry travel".

Hang on I missed something there? There's fun in ferry travel? The prize is a VW Camper van. Apparently every camper van in Britain has been bought up and they're all heading to the World Cup.

OK, I get that some people will love this as much as they love Page 3, It's like Nuts and Zoo on TV, which is exactly the audience that Designate say they were after. Young lads, apparently they are the future of ferry travel. The future? I'll be on the Eurostar, car and all.

But I can't be the only one who finds this slightly offensive (possible sense of humour failure here)?

See for yourself. Harmless fun or sexist twaddle?


At 12:41 PM, Anonymous lairy lad said...

as a horny young chap i find this sort of advertising hits the spor every time. ferry drinking is great

At 2:47 PM, Blogger smorgasbord-design said...

The key to this is whether it is successful in converting viewers into customers. I'm not convinced it would do.

At 4:09 PM, Anonymous lairy lad said...

good point. does it make me want to get on a ferry? i suppose ultimately all advertising is about the revenue it generates


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