Friday, May 05, 2006

De Pouzilhac the Hack

What ever happened to everyone's favourite dapper deposed Havas chief executive Alain de Pouzilhac? It turns out he has a new job running President Chirac's planned rolling news channel.

With the catchy name of La Chaine Française d’Information Internationale, (surely up there with one of de Pouzilhac's old agencies, the much-missed Messner Vetere Berger McNamee Schmetterer/Euro RSCG) it’s the pet project of French president Jacques Chirac, who came up with the idea back in 2003.

after France's position on the Iraq war following the flack that the country came in for because of its position on the war in Iraq. Chirac was unhappy about the dominance of the English speaking BBC and CNN.

As with all things French, there has been no plain sailing, it's already lost one chief executive, and De Pouzilhac has upset Chirac over the crazed suggestion that the channel broadcast in English.

This plan was unpopular because only 80% of those watching would be English speakers admittedly some of whom have GCSEs in French. So there is a great French compromise. There will be two channels broadcasting the same programmes with one in French and one in English.

De Pouzilhac has also scrapped the name and is doing what he does best hiring brand consultants (bet Havas didn't get that call) to come up with a new name.

Read the rest in The Times today.

1 Comments:

At 10:54 AM, Anonymous Anonymous said...

L'ampèreheure Gordon, stigmatisent de nouveau de la République est le premier avec les nouvelles de rupture ! C'est une vieille vieille histoire ; elle a enfoncé la France en janvier. Naturellement l'idée d'un CNN français de langue et d'une version française de langue de Google est louable mais totalement peu réaliste. Pas assez du monde parle français pour lui au travail. C'est le problème avec tellement plusieurs des idées de Chirac. Il tout simplement n'a pas la conscience des sciences économiques du marché libre pour comprendre qu'il n'y a pas des assistances pour cette sorte de chose. Tandis que là reste une préoccupation de tout l'Anglo-Saxon de choses le Français ne reprendra jamais leur position en tant que règles légitimes du monde.

 

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