Saturday, May 20, 2006

Bring Back...Brut?

'Bringing back 'The A-Team' is one thing, but bringing back 'splash it all over' Brut? Oh will someone please stop Justin Lee Collins.

Last week's 'Bring back The A-Team' on Channel 4 should have been absolutely rubbish. Not because it was a bad idea, no, more because its presenter was the intensely annoying Justin Lee Collins.

He's hairy, he's a poor stand-up comedian and when his voice comes on the radio I have to switch it off. It's just too painful.

However, beyond the wildest of expectations Collins played a blinder and won everyone over with some genuine charm and produced a rather good bit of telly in his campaign to bring back 80s hokum 'The A-team'. You remember it, that tea time wonder of explosions, gunfire, bad scripts (more bad scripts, oh and more bad scripts) and some cigars, but hey they were Vietnam vets and had a cool van.

Really I couldn't care either way if they bring the show back or not, but you know when it does return (and it will) it will be as a movie (following in the footsteps of the upcoming 'Miami Vice' and 'Starsky & Hutch') starring big name actors with a walk on parts for our three aging 'A-Team' survivors.

Having a mini triumph, Collins now has a new plan: to bring back aftershave Brut.

The Brut brand is, of course, best remembered by a generation for its advertising campaign of the 70s and 80s featuring boxer Henry Cooper, who famously advised the public to "splash it all over". Kevin Keegan and the late great Barry Sheene also appeared in campaigns adding macho glamour to the product.

But really, its over, we've moved on, Brut's day has passed. The A-Team thing was funny (the previous 'Grange Hill' thing less so), but I fear Collins is about to Jump the Shark.

Collins told The Sun that he wear nothing else, but Brut (oh please). "I wear nothing else. It's my favourite scent in the world. I've loved it ever since I was a kid. I'm on a one-man crusade to try to make it popular again.

"Whenever I find some I buy as much as I can. You'd be amazed how many people come over and ask, 'Is that Brut?'"

Do you sense an imminent irony failure? I think so. Collins has used up all his allotted irony. He should move on. Sadly he will not.

Back on May 30.

4 Comments:

At 1:04 PM, Blogger Dan said...

You're wrong about Collins but right about Brut.

 
At 5:19 PM, Anonymous Mr T said...

I pity the fool that doesn't like Collins. Gordon- quit your jibber jabber

 
At 2:48 PM, Anonymous beefy bill said...

the only brut around here is you gordy - you're ever so mean

 
At 12:10 PM, Anonymous Anonymous said...

ohh c'mon i'd rather watch justin-lee than the fools on big brother any day of the week "good times"

 

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