Friday, April 07, 2006

Maxim effect

If you haven't seen enough of Eva Longoria, Maxim wants to make sure you don't miss out. The Men's mag has put her in the desert outside of Las Vegas.

She's there for all to see in her full 75 x 110 feet glory, stretched out on the desert floor as part of the celebrations for 100th edition of the US edition of Maxim.

Biggest outdoor ad ever? Although, excuse the pun, its more outfloor than outdoor. There's been lots of chatter about this already over on the Brand Republic Forums, kicked off by AT. Take a look.

If you have Google Earth downloaded (which seems to be something of an addiction in some offices) you can zoom in on her from above.

If you haven't got around to downloading Google Earth you can get the full giddy effect over at the Maxim website.

The 'Desperate Housewives' star who is never short of a couple of words for the press manages to blow her own trumpet in true starlet style.

"I guess space is no longer the final frontier. I am flattered, to say the least, to be TV's sexiest earthling," Longoria said.

The Nevada desert stunt follows yesterday's news that Felix Dennis is to sell his entire US operation, which includes Maxim.

One of the reasons behind the $250m sell off is Felix's love of trees. He told the TV news show '60 Minutes' once that he might eventually sell some or all of the company to finance the creation of a 50,000 acre forest.


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