Friday, March 24, 2006

Sweet 16 porn gamblers

Possibly the tackiest publicity-seeking effort we've seen in a long time. Online pool betting operation ThePool.com has launched a campaign this week featuring some near porn images to get the message across that 16-year-olds can bet. Take a look for yourself.

The ads are bound for Zoo and Nuts, (apparently Metro as well, but have they actually seen them?) and are trying to get the message across that pool gambling and sex are, contrary to public opinion, legal for 16-year-olds. That has to be great news.


 
Obviously it's a difficult creative challenge. But it’s not provocative, as it’s supposed to be, it’s just explicit and exploitative. That the team behind it must have thought long and hard about it before coming up with this created for and sure-to-be banned trio of ads.

Apparently a complementary radio campaign on TalkSport employs bleeps and white noise to obscure the parts of ThePool.com's message that fall foul of the censors.

The campaign was produced by thefamilylondon.com.

While some campaigns that are created with a chance of being banned (like Trevor Beattie's recent stylish kickboxing women spot for French Connection, which we liked) are stylish others like this are simply base.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home