Wednesday, March 22, 2006

The Sportsman

So the waiting is over and a new national newspaper is born today in the form of The Sportsman. Has anyone actually seen it?

Not sure I like the cover, but it's a difficult thing to tell looking at a smallish digital image. One thing's for sure the logo is showing the Daily Telegraph roots of its founders.

It's a tough market with huge amounts of competition and you have to believe that it's going to be a tough slog for the Sportsman to succeed.

On its side the paper has a great management team in Charlie Methven and Max Aitken and former Telegraph chief executive Jeremy Deedes, who is the Sportsman's chairman.

It's a shame the paper just missed the Cheltenham Festival last week, but it has a busy sporting calendar to look forward to.

With a modest 40,000 breakeven circulation needed it has to have more than a fighting chance. Trinity Mirror certainly seems to think so they've been putting cash into the Racing Post. It's going to be interesting to see how much the Sportsman can shave off of the Post's ABC circulation of 75,908.


At 12:28 PM, Anonymous Anonymous said...

I've seen it and it looks good. However, I feel they could enhance their revenue by placing some highly targeted expandable banners on the UK's leading marketing website. At a competitive price they could really get maximum bang for their buck.


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