Monday, March 06, 2006

Max Clifford: is lying justified?

This was in PRWeek last week under the above headline. It was a piece about Max Clifford throwing down the gauntlet to debate his style of PR.

"Come and have a go at me – in person – and let's establish just how far removed I am from the real professionals working in the industry," he said.

This all comes after a series of letters in PRWeek triggered by what Clifford described as "off-the-cuff" remarks in an analysis. The article asked how PR people could advise stars concerned about possible media reaction to their sexuality.

As if you had been in any doubt, this is how it's done:

"If an editor came to me with a rentboy selling his story, I'd provide a stunning woman and make it look like a threesome."

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