Thursday, March 30, 2006

Love Marmite
DDB London has triumphed with the new Marmite squeezy jar TV ad, which is a pure piece of slapstick joy.

I don't even think you have to love Marmite to enjoy this one, but if you do it only makes the whole spot that bit more entertaining. Who hasn't spent valuable time scrapping away the very last dregs from the Marmite jar, which always makes the option of buying a plastic tub of industrial sized Marmite seem like an attractive option.

I found myself offering out advice to the poor guy with his arm in plaster cast as he tried to access his favourite spread. If you haven't seen the perfectly titled "when love turns to hate" spot you can watch it here. It's Brand Republic's ad of the week and rightly so.


At 4:21 PM, Blogger when2tribesgotowar said...

An excellent ad. To generate so much hype out of essentially putting marmite into a squeezy ketchup bottle is quite outstanding.

At 4:21 PM, Anonymous Anonymous said...

great ad- who did the creative?

At 4:26 PM, Anonymous Anonymous said...

when2tribesgotowar you're such a cynical old hack. Why can't you just embrace the wonderful creativity of this ad?

At 5:04 PM, Blogger Gordon said...

I thought when2tribesgotowar was being genuine in his praise? Unless I completely missed any intended derision?

It was written by Adam Tucker and Justin Tindall at DDB London.

At 8:45 PM, Anonymous The Man From Cannes said...

Gordon, you have got to be joking (although I wish Tucker and Tindall were). Dull as batshit, I suggest those two leave comedy writing to the professionals. And don't bother entering it at Cannes, DDB, unless you enter it in the Public Service category. (The foreign chaps on the TV jury might think it's an ad for the Arthritis Society, in which case it could win a Gold Lion).

At 10:16 AM, Blogger Gordon said...

Your post made me laugh, but seriously, I'm not joking.


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