Thursday, March 09, 2006

Davina laid to rest

It seems no one likes Davina McCall. Even the BBC's own online news service has wasted no time in jumping in with the latest damning figures for the 'Big Brother' presenter's viewer-light primetime chatshow.

BBC News Online has the story up first thing this morning, sparing no one's blushes at BBC One as the audience for the new midweek chat show fell to a new low of 2.5m. That's down from 3.5m.

'Davina' was beaten by old ITV1 stalwart 'The Bill' with even Kirstie and Phil on 'Relocation, Relocation' stuffing Davina with 1.2m more viewers over on Channel 4.

 It's not all that surprising really. The guests on last nights show were Eamonn Holmes, Jordan and Girls Aloud. If that's the best she can do, maybe it's time for a bit of channel relocation to a station more reflective of her viewing numbers – like BBC Three.

The good news is that there are only another four outings before it ends its run, although with next week's show bumped to an earlier slot to make way for football looks like a new low could be on the way.

You'd think the chances of a second series of another series would be slim, but unlike commercial networks the BBC displays a dogged ability to preserve with certain types of fodder. That can be the only excuse for 'Two Pints of Lager and a Packet of Crisps'. Posted by Picasa


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