Friday, March 24, 2006

Bloody hell mate

One to watch. An amusing spoof of the Tourism Australia "Where the bloody hell are you?" campaign, which has kicked up headlines around the world, has just hit the web.

Created by Australian new media outfit Downwind.Media, it lampoons the beautiful beaches and girls in bikinis seen in the M&C Saatchi ad. Instead we have lines like "We've got the Ethnics off the beach" with a shot of a man running being chased by racist Aussie thugs and a smiling blonde tells us "we got you some free accommodation" as the camera reveals a guarded immigration centre poking fun at Australia's illegal immigrants policy.

The dingos are also well feed, as a warden feeds a baby doll to a dog, recalling the dingo baby scandal in the 1980s. There are more laughs to be had – check out the viral here.

Update:- Disappointing to see that Tourism Australia lost its sense of humour after seeing this spoof, which has spread like wildfire.

Get a grip. The campaign has been massively successful you've even got Tony Blair quoting it.

"And here I am, in the Australian parliament building at what I think is something like four o'clock in the morning in the UK. And so I'm thinking, so where the bloody hell am I?" he said.

Getting a prime minister quoting your ad campaign is some achievement.


At 2:17 PM, Anonymous simon said...

Very nice indeed... a colleague wonders if someone has done something similar for the cloying promo DVD distributed by Marketing Leeds? Any offers?

At 12:16 PM, Anonymous Anonymous said...

Maybe Blair shoud spend less time watching irritating tv ads and more time actually doing something.


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